Background: Outlast Roofing is a roofing company that services all commercial roofing needs. They wanted a new site with great graphic design and killer copy to help them stand out from the competition.
Objective: A 5-page website showcasing the Outlast guarantee of great work and even better customer service.
Strategy: After discussing their goals with a discovery and kickoff call, it was clear that the copy would be very strong, professional, and reassuring.
The pain point they shared with me was that roofing companies can be a bit wishy-washy and unclear with the expectations, and they wanted to make sure everyone knows that they’re here to change the norm. No worries, extra communication, above and beyond craftsmanship, and stellar service. The result: a roof to last for decades.
