Case Study for Sustainable Swag by InkeryNYC

Background: InkeryNYC is a start up swag company looking to showcase some of their latest projects to use in future marketing materials.

Objective: Show InkeryNYC’s ability to provide swag that is both trendy, in style, and sustainable.

Strategy: Sustainability is so hot right now (no pun intended, and really there should be a Zoolander gif here). Inkery had 2 main focuses for this piece: 1) Position itself as a player in the middle of a growing niche in the swag market, and 2) Shoutout the wonderful work that the partner, Grow Torah does. The headline “Sustainable Swag for a Happy Earth” was inspired by the picture next to it. That smile says it all.

Inkery prides itself on not just being a “tchachky” business, but also providing a full-service experience, so the call to action at the end followed suit.